TABASKO x O.S.T.R.
I started working with Tabasko around 2009/2010, shortly after the brand was created by Adam Ostrowski, better known as O.S.T.R., one of the most established names in Polish hip-hop and a multiple Fryderyk Award-winning artist.
I initially created a few apparel graphics for the brand, but those first projects quickly developed into a long-term collaboration that has continued in different forms ever since.
I initially created a few apparel graphics for the brand, but those first projects quickly developed into a long-term collaboration that has continued in different forms ever since.
I initially created a few apparel graphics for the brand, but those first projects quickly developed into a long-term collaboration that has continued in different forms ever since.
Over the years, my work went far beyond individual prints. I redesigned and developed the Tabasko logo and helped build a consistent visual language around the brand, working across clothing collections, T-shirts, trousers, jackets, caps and snapbacks, as well as labels, packaging, stickers, pins and other branded details.
I created graphics and concepts for entire collections, lookbooks and promotional materials, designed the online store, web banners, posters and trade-show stands, and worked on the brand’s social media, including creating content and, for a period of time, running its Facebook communication. I was also involved in photoshoots, from art direction and supervision to image selection and post-production.
A big part of the collaboration was developing a recognizable graphic language based around the Tabasko character, which also comes directly from the logo I designed. Over time, some of these graphics became much more than individual prints. Designs such as Brzydki, Zły i Szary, Mały Szary Człowiek and Tabasko Nie dla Leszczy became some of the brand’s most recognizable and successful pieces, almost functioning as small sub-brands of their own.
What started with a few apparel graphics grew into years of creating and developing almost every visual aspect of the brand, from single prints and product details to complete collections, campaigns and its wider visual world.
