Ads created at PZL Agency:
E. Wedel Christmas Campaign
Together with a Copywriter, I co-created the concept for E. Wedel’s Christmas campaign at PZL. What started as a seasonal idea developed into an evergreen communication platform that returned every Christmas for six consecutive years, becoming a recognizable part of the brand’s festive communication.
The campaign was designed as a full 360° platform, not just a TV commercial. The core idea was carried across film, key visuals, digital and social media, OOH, print, POS and other campaign materials, creating one consistent visual and communication world across every touchpoint.
I was responsible for the art direction and visual development of the campaign, from the initial concept and film production to the broader campaign system and its executions across different media.
I was responsible for the art direction and visual development of the campaign, from the initial concept and film production to the broader campaign system and its executions across different media.
The film shown here was the most visible part of the campaign, but it was only one element of a much wider communication platform.