Designing visual identity systems.
A good, functional logo doesn’t end with a single mark.
Today, a brand exists simultaneously across websites, social media, apps, printed materials, packaging and physical signage. One logo simply won’t work equally well in all of these places.
That’s why designing a logo also means designing the entire system around it. Primary Logo, Wordmark, Brand Mark, Alternative Logo, Logo with Tagline or Favicon are not just extras. Each variation has a specific role and helps keep the brand consistent across different formats, scales and applications.
This is exactly how I approached the visual identity for @ekskluzywnezegarki. From the beginning, I wanted to create a system that would work equally well on a watch face or app icon, as well as on premium materials, the website and across the brand’s communication.
These kinds of decisions are what turn a logo from a single graphic mark into part of a larger, recognizable visual identity system. 
Social Media: Additional Scope:

For over six months, I also created the brand’s complete social media content, from visual direction and graphic design to post-production and video. A few selected examples are shown below.
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Or visit my website hubertbarczak.eu
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